Search Search Cart
0
Cart Menu

Privacy policy

Privacy policy

We appreciate your interest in our website and our company.

The protection of your personal data during the collection, processing, and use of your data during your visit to our website is important to us. Your data will be protected in accordance with legal regulations.

 

Principle

IDEAL Krug & Priester GmbH & Co. KG takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy. You can generally use our website without providing any personal data. If personal data (such as name, address, or email addresses) is collected on our website, this is always done on a voluntary basis, wherever possible. This data will not be passed on to third parties without your express consent.
We would like to point out that data transmission over the Internet (e.g., when communicating via email) may be subject to security gaps. Complete protection of data from access by third parties is not possible.

 

Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is:
Krug & Priester GmbH & Co. KG
Simon-Schweitzer-Straße 34
D-72336 Balingen
Phone: +49 (0)7433 269-0
Fax: +49 (0)7433 269-200
Email: datenschutz@krug-priester.com

 

Microsoft Clarity

This website uses Microsoft Clarity. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland, https://learn.microsoft.com/en-us/clarity/faq (hereinafter „Microsoft Clarity“).

Microsoft Clarity is a tool for analyzing user behavior on this website. In particular, Microsoft Clarity records mouse movements and creates a graphical representation of which parts of the website users scroll through most frequently (heatmaps). Microsoft Clarity can also record sessions, allowing us to view website usage in the form of videos. Additionally, we receive information about general user behavior on our website.

Microsoft Clarity uses technologies that allow the recognition of users for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). Your personal data is stored on Microsoft servers (Microsoft Azure Cloud Service) in the USA.

If consent has been obtained, the use of the aforementioned service is based solely on Article 6(1)(a) GDPR and § 25 TDDDG. Consent can be withdrawn at any time. If no consent has been obtained, the use of this service is based on Article 6(1)(f) GDPR; the website operator has a legitimate interest in effective user analysis.

Further details on Microsoft Clarity’s data protection can be found here: https://docs.microsoft.com/en-us/clarity/faq.

The company holds a certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards for data processing in the USA. Any company certified under the DPF commits to adhering to these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/6474  

 

Cookiebot

This website uses the cookie consent tool from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark ("CookieBot"), which sets technically necessary cookies to save your cookie preferences. This data processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in providing a cookie consent management service for website visitors. You can access your cookie settings again and change your settings at any time in our privacy policy using the button provided for this purpose. Alternatively, you can revoke your settings by simply deleting the cookies in your browser. When you re-enter/reload the website, you will be asked again about your cookie preference.

 

Cookies

 

Server-Log-Files

Der Provider der Seiten erhebt und speichert automatisch Informationen in so genannten Server-Log Files, die Ihr Browser automatisch an uns übermittelt. Dies sind:

  • Browsertyp und Browserversion
  • verwendetes Betriebssystem
  • Referrer URL
  • Hostname des zugreifenden Rechners
  • Datum und Uhrzeit der Serveranfrage
  • Menge der gesendeten Daten in Byte 
  • ihre IP-Adresse (ggf. in anonymisierter Form) 

This data cannot be attributed to specific individuals. The data is not combined with other data sources. Processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not disclosed or used in any other way.We reserve the right to review this data retrospectively if we become aware of specific indications of unlawful use.Please note that you can configure your browser to notify you about the setting of cookies and to decide individually whether to accept them, or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this information for the respective browsers under the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

 

Contact Us

Contact Form

If you send us inquiries via the contact form, the information you provide in the inquiry form, including the contact details you enter there, will be stored by us for the purpose of processing your request and in case of follow-up questions. We will not share this data without your consent.The processing of the data entered into the contact form is therefore carried out exclusively on the basis of your consent (Article 6(1)(a) GDPR). You may revoke this consent at any time. An informal notification by email to us is sufficient for this purpose. The lawfulness of the data processing operations carried out until the revocation remains unaffected by the revocation.The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for storing the data no longer applies (e.g., after your request has been fully processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Inquiry by Email, Telephone or Fax

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, request), will be stored and processed by us for the purpose of handling your request. We will not share this data without your consent.The processing of this data is based on Article 6(1)(b) GDPR if your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on your consent (Article 6(1)(a) GDPR) and/or on our legitimate interests (Article 6(1)(f) GDPR), as we have a legitimate interest in effectively processing the inquiries addressed to us.The data you send to us via contact requests will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

 

Use of Your Data for Direct Marketing

Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The mandatory information required to send the newsletter is your email address and name. Providing additional information is voluntary and is used to address you personally.For sending the newsletter, we use the double opt-in procedure. This means that we will only send you the newsletter after you have explicitly confirmed your consent to receive it. You will first receive a confirmation email, in which you are asked to confirm by clicking a corresponding link that you wish to receive the newsletter in the future. By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) GDPR.When you subscribe to the newsletter, we store your email address and the date of registration in order to be able to trace any potential misuse of your email address at a later time. The data collected when subscribing to the newsletter is used exclusively for sending the newsletter for advertising purposes.You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending an email to shop@ideal.de, thereby revoking your consent. After unsubscribing, your email address will be deleted from our newsletter distribution list immediately, unless you have explicitly consented to further use of your data, or unless we reserve the right to use your data beyond this in a manner permitted by law, which we inform you about in this statement.

 

Google Universal Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows the website operator to analyze the behavior of website visitors. In this process, the website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the visitor’s origin. This data is compiled into a user ID and assigned to the respective end device of the website visitor.

Google Analytics uses technologies that allow the user to be recognized for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.The use of this analytics tool is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.If consent has been obtained, the processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and § 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) under the TTDSG. Consent can be revoked at any time.

The data transfer to the USA is based on the Standard Contractual Clauses of the European Commission. You can find details here: https://privacy.google.com/businesses/controllerterms/mccs/.

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking or analytics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies, and does not perform independent analyses. It is used solely for managing and deploying the tools integrated through it. However, the Google Tag Manager does collect your IP address, which may also be transmitted to Google’s parent company in the United States.

The use of the Google Tag Manager is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on their website.If consent has been obtained, the processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and § 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) under the TTDSG. Consent can be revoked at any time.

Google Optimize

Our website uses Google Optimize. Google Optimize analyzes the use of different versions of our website and helps us improve usability based on how users interact with the site. Google Optimize is a tool integrated with Google Analytics. Google Optimize collects cookies and personal user data. You can prevent the storage of these cookies by adjusting your browser settings (see the section “Browser Plugin”). You can also prevent Google Analytics from collecting your data under the section “Objection to Data Processing”.

Google DoubleClick

This website uses functions of Google DoubleClick. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “DoubleClick”).

DoubleClick is used to display interest-based advertisements to you across the Google advertising network. With the help of DoubleClick, advertisements can be tailored to the interests of the respective viewer. For example, our advertising may appear in Google search results or in advertising banners associated with DoubleClick.

In order to display interest-based advertising to users, DoubleClick must be able to recognize the respective viewer and associate the websites they have visited, their clicks, and other information about user behavior with them. For this purpose, DoubleClick uses cookies or comparable recognition technologies (e.g., device fingerprinting). The information collected is combined into a pseudonymous user profile in order to display interest-based advertising to the respective user.

This service is used on the basis of your consent pursuant to Article 6(1)(a) GDPR and § 25(1) TTDSG. You may revoke your consent at any time.

For more information on how to object to advertisements displayed by Google, please refer to the following links: 
https://policies.google.com/technologies/ads und
https://adssettings.google.com/authenticated.

IP-Anonymisierung

We have enabled IP anonymization on this website. As a result, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser within the scope of Google Analytics is not merged with other data held by Google.

You can object to the collection and storage of data via the user ID at any time with effect for the future. To do this, you must disable Google Analytics on all systems you use, for example, in another browser or on your mobile device.

Browser Plugin

You can prevent the storage of cookies by adjusting the settings in your browser software; however, please note that in this case, you may not be able to use all functions of this website fully. In addition, you can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de

More information on how Google Analytics handles user data can be found in Google’s Privacy Policy: 
https://support.google.com/analytics/answer/6004245?hl=de.

Objection to Data Collection

You can prevent Google Analytics from collecting your data by clicking the following link. An opt-out cookie will be set, which prevents the collection of your data during future visits to this website: Disable Google Analytics

More information on how Google Analytics handles user data can be found in Google’s Privacy Policy:
https://support.google.com/analytics/answer/6004245?hl=de

Data Processing on Behalf of the Controller

We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Notice on Embedding Videos

We use videos on our website. To embed our videos, we utilize the services of external third-party providers. As a result of embedding the videos, the servers of these providers are accessed – which is technically unavoidable.

YouTube

This website uses the YouTube embedding feature to display and play videos from the provider YouTube, which is part of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).The enhanced privacy mode is used, which, according to the provider, only initiates the storage of user information when the video is played. When playback of embedded YouTube videos is started, YouTube sets cookies to collect information about user behavior. According to YouTube, this data is used, among other things, to compile video statistics, improve user experience, and prevent abusive behavior.If you are logged into Google, your data will be directly associated with your account when you click a video. If you do not want your activity to be linked to your YouTube profile, you must log out before activating the video. Google stores your data (even for users not logged in) as usage profiles and evaluates it. Such evaluation is carried out in particular based on Article 6(1)(f) GDPR, on the basis of Google’s legitimate interests in displaying personalized advertising, market research, and/or tailoring its website.You have the right to object to the creation of these user profiles; to exercise this right, you must contact YouTube.While using YouTube, personal data may also be transmitted to the servers of Google LLC in the USA. Regardless of whether embedded videos are played, a connection to the Google network is established each time this website is accessed, which can trigger further data processing beyond our control.In the event of the transfer of personal data to Google LLC in the USA, Google LLC has certified itself under the US-European Privacy Shield framework, which ensures compliance with the data protection level applicable in the EU. The current certificate can be viewed here: https://www.privacyshield.gov/list. For more information on how YouTube handles user data, please refer to YouTube’s Privacy Policy at:https://www.google.de/intl/de/policies/privacy.

Use of Google Maps

On our website, we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive maps to visually present geographic information. By using this service, our location is shown to you, and any directions are made easier.When you access pages where the Google Maps map is embedded, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there. This may also involve transfer to the servers of Google LLC in the USA. This occurs regardless of whether you have a Google account and are logged in, or if no account exists.If you are logged into Google, your data will be directly associated with your account. If you do not want your activity to be linked to your Google profile, you must log out before activating the map. Google stores your data (even for users not logged in) as usage profiles and evaluates it.The collection, storage, and evaluation are carried out in accordance with Article 6(1)(f) GDPR, based on Google’s legitimate interests in displaying personalized advertising, market research, and/or tailoring Google websites to user needs.You have the right to object to the creation of these user profiles; to exercise this right, you must contact Google.In the event of the transfer of personal data to Google LLC in the USA, Google LLC has certified itself under the US-European Privacy Shield, which ensures compliance with the EU data protection level. The current certificate can be viewed here: https://www.privacyshield.gov/list If you do not agree to the future transfer of your data to Google when using Google Maps, you also have the option to completely disable the Google Maps web service by turning off JavaScript in your browser. In this case, Google Maps—and thus the map display on this website—cannot be used.
The use of Google Maps and the information obtained through Google Maps is carried out in accordance with the Google Terms of Service. http://www.google.de/intl/de/policies/terms/regional.html as well as the additional Terms of Service for Google Maps. https://www.google.com/intl/de_de/help/terms_maps.html

Detailed information on data protection in connection with the use of Google Maps can be found on Google’s website (Google Privacy Policy): https://www.google.de/intl/de/policies/privacy/

Use of HubSpot

Krug & Priester / IDEAL uses HubSpot, a service provided by HubSpot Inc., on its websites for analytical purposes.

In this process, so-called “web beacons” are used and cookies are set, which are stored on your computer and allow us to analyze your use of the website. The information collected (e.g., IP address, geographic location, type of browser, duration of the visit, and pages accessed) is processed by HubSpot on behalf of KPMG to generate reports on website visits and the pages viewed.

If, as described in section 3c, email newsletters are subscribed to and whitepapers or other documents are downloaded, we can use HubSpot to link a user’s visits to our websites with their personal information (primarily name/email address) based on the consent provided. This allows us to collect data on a personal level and to inform users individually and in a targeted manner about their preferred topics.

If you do not wish to be tracked by HubSpot in general, the storage of cookies can be prevented at any time by adjusting your browser settings (see above under Cookies).

Further information on how HubSpot operates can be found in the Privacy Policy of HubSpot Inc., available at: http://legal.hubspot.com/de/privacy-policy.

Rights of the Data Subject

Under applicable data protection law, you are granted extensive rights as a data subject with respect to the processing of your personal data by the controller. These rights (rights to access and intervention) are outlined below:

  • Browser Type and Browser Version
  • Right of Access pursuant to Article 15 GDPR: You have, in particular, the right to obtain information about the personal data we process about you, including the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the intended storage period or the criteria used to determine that period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, lodging a complaint with a supervisory authority, the source of your data if it was not collected from you, the existence of automated decision-making including profiling, and, where applicable, meaningful information about the logic involved and the significance and envisaged consequences of such processing for you, as well as your right to be informed about the safeguards under Article 46 GDPR when your data is transferred to third countries.
  • Right to Rectification pursuant to Article 16 GDPR: You have the right to have inaccurate data concerning you corrected without undue delay and/or to have your incomplete data stored with us completed.
  • Right to Erasure pursuant to Article 17 GDPR: You have the right to request the deletion of your personal data if the conditions of Article 17(1) GDPR are met. However, this right does not apply, in particular, if the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.
  • Right to Restriction of Processing pursuant to Article 18 GDPR: You have the right to request the restriction of the processing of your personal data while the accuracy of your contested data is being verified, if you object to the deletion of your data due to unlawful processing and instead request a restriction of processing, if you need your data to establish, exercise, or defend legal claims, after we no longer need the data for the original purpose, or if you have objected for reasons of your particular situation, as long as it has not yet been determined whether our legitimate grounds outweigh yours.
  • Right to Notification pursuant to Article 19 GDPR: If you have exercised your right to rectification, erasure, or restriction of processing with respect to the controller, the controller is obliged to inform all recipients to whom your personal data has been disclosed of this rectification, erasure, or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.
  • Right to Data Portability pursuant to Article 20 GDPR: You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, or to request the transfer of this data to another controller, insofar as this is technically feasible.
  • Right to Withdraw Consent pursuant to Article 7(3) GDPR: You have the right to withdraw any consent you have given for the processing of data at any time, with effect for the future. In the event of a withdrawal, we will promptly delete the affected data, unless further processing can be based on another legal basis that does not require consent. The withdrawal of consent does not affect the lawfulness of processing carried out on the basis of the consent prior to its withdrawal.
  • Right to Lodge a Complaint pursuant to Article 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, without prejudice to any other administrative or judicial remedy, in particular in the member state of your residence, workplace, or the location of the alleged infringement.

SSL Encryption

For security reasons and to protect the transmission of confidential content, such as the inquiries you send to us as the website operator, this site uses SSL encryption. A secure connection can be recognized by the browser’s address bar changing from "http://" to "https://" and by the padlock symbol in your browser. When SSL encryption is enabled, the data you transmit to us cannot be read by third parties.

Right to Access, Erasure, and Blocking

You have the right at any time to receive free information about your stored personal data, its origin, recipients, and the purpose of data processing, as well as the right to request the correction, blocking, or deletion of this data. For this purpose, or for any further questions regarding personal data, you can contact us at any time using the address provided in the imprint.

If you have questions that this privacy policy could not answer, or if you have any questions regarding the processing of your personal data, you can contact our Data Protection Officer, who is also available for requests for information, suggestions, or complaints: Steffen Wacker E-Mail:
datenschutz@krug-priester.com

Data Security

We maintain various security measures in accordance with Article 32 GDPR (technical and organizational measures) to protect your personal data. If you contact us by email, please note that the confidentiality of the information transmitted cannot be guaranteed. The contents of emails may potentially be viewed by third parties. We therefore recommend sending confidential information to us by postal mail.

Objection to Promotional Emails

The use of contact details published within the scope of the imprint obligation for sending unsolicited advertising and informational materials is hereby objected to. The operators of the website expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as via spam emails.

Right to Object

If we process your personal data based on our legitimate interests following a balancing of interests, you have the right at any time to object to this processing for reasons arising from your particular situation, with effect for the future.
If you exercise your right to object, we will stop processing the affected data. Further processing may only take place if we can demonstrate compelling legitimate reasons for the processing that override your interests, rights, and freedoms, or if the processing serves the establishment, exercise, or defense of legal claims.If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such advertising. You can exercise this right as described above.
If you exercise your right to object, we will cease processing the affected data for direct marketing purposes.

Duration of Storage of Personal Data

The duration of storage of personal data is determined by the applicable statutory retention period (e.g., commercial and tax law retention periods). After this period expires, the corresponding data is routinely deleted, provided it is no longer required for the fulfillment or initiation of a contract and/or we do not have a legitimate interest in continuing to store it.

Updating the Privacy Policy

Whenever Krug & Priester GmbH & Co. KG introduces new products or services, changes internet procedures, or if internet and IT security technology evolves, this privacy policy will be updated. Any changes will be published here.

 

Krug & Priester GmbH & Co. KG
Simon-Schweitzer-Str. 34
D 72336 Balingen

T: +49 (0) 7433 2690
F: +49 (0) 7433 269200
M: datenschutz@krug-priester.com

×